AI Actress Tilly Norwood Captivates Talent Agents as Studios Embrace AI Technology at Zurich Summit
Innovative AI Actress Tilly Norward Nears Landmark Talent Agency Signing
AI Talent Studio Xicoia Gains Traction
Eline Van der Velden, the dynamic actor and comedian, has shared exciting developments regarding her recently launched AI talent studio, Xicoia. The studio is reportedly in discussions with several talent agents to sign its first AI creation, the digital actress Tilly Norward. Van der Velden made this announcement during a panel at the Zurich Summit, offering insights into her AI production studio, Particle6, and its contributions to the evolving entertainment landscape.
Zurich Summit Highlights AI’s Growing Influence
At the summit, Van der Velden joined Verena Puhm, head of Luma AI’s Studio Dream Lab LA, to discuss AI’s expanding role within the entertainment industry. Both experts noted that studios and media companies are embracing AI technologies more openly, hinting at upcoming high-profile projects leveraging such innovations.
Shifting Perceptions in the Entertainment Industry
Van der Velden described a rapid change in industry attitudes, with initial skepticism about AI talent giving way to active interest. “We were in many boardrooms by February, and the sentiment was dismissive,” she recalled. “By May, interest surged, and soon we’ll reveal which agency will represent Tilly Norward.”
Transformative AI Studio Announcements
The potential agency signing for Tilly Norward follows the official formation of Particle6’s offshoot, Xicoia. The AI talent studio specializes in the creation, management, and monetization of hyper-real digital stars. Should the signing proceed, Norward will become one of the pioneering AI-generated actresses represented by a talent agency.
AI Developments Garner Studio Attention
Verena Puhm, who recently took on her role at Luma AI’s Studio Dream Lab, echoed Van der Velden’s experiences of increasing studio interest. Noting a shift as early as March and April, Puhm detailed her previous encounters with studios as an AI artist: “Initially, there was denial, but some were already exploring AI projects behind the scenes.”
The AI Industry’s Future in Entertainment
Puhm emphasized the need for studios to adapt by bringing in new creative technologists. She noted, “Historically slow to adapt, studios now see value in fresh perspectives and expertise in integrating AI into their workflows.” Although many companies are working on AI-assisted initiatives, Puhm is bound by NDAs, preventing detailed disclosures.
Anticipating a Landmark Year for AI Announcements
Puhm concluded with optimism about AI’s future in the sector, alluding to significant announcements anticipated by year-end and early next year. “We prioritize creating a comfortable environment for studios to explore AI technologies and make their public announcements at their discretion,” she explained.
