Phoenix Suns Reveal PHX Arena’s New Name in Naming Rights Deal
The Phoenix Suns and Phoenix Mercury have officially announced a new name for their arena in downtown Phoenix. As of October 2, the venue previously known as PHX Arena will now be referred to as the Mortgage Matchup Center. This change is part of a lucrative 10-year naming rights agreement valued at $115 million with United Wholesale Mortgage.
Details of the Naming Rights Deal
United Wholesale Mortgage, led by its President and CEO Mat Ishbia, is the organization behind the new name. Ishbia expressed his enthusiasm for this partnership, emphasizing the alignment of both organizations and their commitment to excellence.
- Deal Value: $115 million
- Duration: 10 years
- Company: United Wholesale Mortgage
- Brand: Mortgage Matchup
Importance of the Partnership
Ishbia highlighted that Arizona represents a strong market for mortgage brokers. Through the Mortgage Matchup brand, the aim is to educate consumers about the mortgage process. The partnership intends to enhance engagement between mortgage brokers and the local community.
Arena History and Future Events
The Mortgage Matchup Center, located at 201 E. Jefferson St. in Phoenix, has a rich history. Originally called America West Arena when it opened in 1992, it has undergone several name changes, including US Airways Center, Talking Stick Resort Arena, and Footprint Center. The venue was temporarily named PHX Arena after Footprint’s naming rights expired early this year.
Upcoming Events
The arena is set to host notable events in the future, including:
- Women’s Final Four: 2026
- NBA All-Star Game: 2027
The facility draws over two million visitors each year for various events, showcasing its significance in the community. This new naming rights deal not only rebrands the arena but also positions Mortgage Matchup as the official mortgage partner for both the Phoenix Suns and Mercury.
