Snapchat Begins Charging Users for Memories Storage
Snapchat has introduced a significant change to its Memories feature by implementing a storage fee for users. This decision affects those who have accumulated more than five gigabytes (GB) of content. Since its launch in 2016, the Memories feature has allowed users to store previously posted photos and videos. Now, users exceeding the 5GB limit will be required to pay for further storage.
Details of the New Storage Plans
The parent company of Snapchat, Snap, has not disclosed specific pricing details for users in the UK. However, they have confirmed that the transition to paid storage will occur gradually worldwide. Users can expect the following plans:
- A 100GB storage plan at approximately $1.99 (£1.48) per month.
- A 250GB option included in the $3.99 (£2.96) Snapchat+ subscription.
Snap expects these changes to enhance the Memories feature for the community. The platform has recorded over one trillion Memories saved since its inception.
User Reactions
The announcement has triggered backlash from users on various social media platforms. Many have expressed frustration over being asked to pay for a service that was previously free. Users argue that the change appears greedy, especially for those who have relied on the free storage feature for many years. They now face difficulty in deciding whether to pay for storage or risk losing their cherished memories.
Snap’s official statement acknowledges the challenges of transitioning from free to paid services but assures users that the change will ultimately benefit the Memories feature. The company will provide 12 months of temporary storage for those surpassing the limit and allows users to download their saved content if desired.
Market Context
In April, Snap reported that Snapchat had exceeded 900 million monthly active users. This positions it behind rivals like Instagram and TikTok, which boast billions of users. Industry experts, such as Drew Benvie from Battenhall, predict that charging for storage may become a widespread practice across social media platforms. Benvie states that as users post less and save more, this evolution towards paid services is ultimately inevitable in the landscape of digital platforms.
