Xander Zayas Partners with Bad Bunny’s Rimas Sports in Exciting Marketing Deal
**Xander Zayas Joins Forces with Rimas Sports for Global Expansion**
A Strategic Alliance with Bad Bunny’s Rimas Sports
Rising boxing sensation Xander Zayas has signed a marketing partnership with Rimas Sports to enhance his global presence and boost his recognition. Rimas Sports, co-owned by acclaimed recording artist Bad Bunny, represents notable athletes such as baseball stars Ronald Acuña Jr. and Fernando Tatis Jr. This collaboration aims to secure sponsorships, partnerships, and various marketing deals for Zayas, aligning him with a team that shares his cultural values and ambitions.
Zayas Aiming to Build a Lasting Legacy
In a statement, the 23-year-old Puerto Rican fighter expressed his excitement about the new venture, calling it more than just a professional move. “Rimas represents everything I stand for: culture, purpose, excellence, and ambition. I’m not here just to win belts – I want to leave a lasting legacy, become a global ambassador for boxing, and uplift my community and my island along the way,” Zayas stated.
Recent Triumphs and Rankings
Zayas, who boasts an impressive 22-0 record with 13 knockouts, recently clinched the WBO junior middleweight title. His victory over Mexico’s Jorge Garcia Perez in July at Madison Square Garden marked the beginning of what Zayas highlights as a new chapter in his career. According to The Ring, he currently holds the sixth spot among the top 10 junior middleweights.
Rimas Sports’ Vision for Zayas
Rimas Sports agency director Alejandro Padrón hailed Zayas as a “generational talent,” emphasizing the boxer’s integrity and global mindset. “His athletic ability is world-class, but it’s his integrity, humility, and global mindset that truly set him apart,” Padrón stated, highlighting the company’s commitment to building not just athletes but global icons.
Future Prospects and Homecoming Plans
The deal was facilitated by Zayas’ boxing manager and advisor, Peter Kahn, who is also in discussions to sign other fighters with Rimas Sports. Kahn confirmed ongoing efforts with Top Rank to organize a January 2026 title defense for Zayas in Puerto Rico. “The new relationship with Rimas Sports is a strong addition to our team as Xander enters this exciting phase of his career,” Kahn commented, outlining plans to leverage the agency’s entertainment success to expand Zayas’ brand.
