Amazon Prime Video Removes Gunless James Bond Artwork Following Backlash
Amazon Prime Video has made headlines for its recent decision to remove artwork featuring iconic character James Bond without his firearm. This change came after fans expressed strong disapproval over the altered images, which coincided with James Bond Day on October 5. The shift in artwork was first noticed by viewers in the UK and was subsequently confirmed by Deadline.
Removal of Gun Images
In the updated artwork, images from classic Ian Fleming spy films were employed instead of original promotional materials. Fans were quick to note that the new designs airbrushed out Bond’s signature weapon. Notable examples affected include:
- Dr. No featuring Sean Connery
- GoldenEye starring Pierce Brosnan
- A View to a Kill showcasing Roger Moore, with alterations making his arms look elongated
- Spectre with Daniel Craig, where his gun was also cropped out
This creative choice sparked a backlash on social media, with some labeling it “cultural vandalism.” The change has raised concerns among Bond enthusiasts about the future direction of the franchise under Amazon MGM Studios, particularly with Denis Villeneuve set to take the helm as the next 007 director.
Community Reaction
In addition to the backlash, the internet responded with memes that humorously depicted gunless Bond. Notable British actor Rufus Jones commented on the absurdity, suggesting the artwork made it appear like Bond was making an inappropriate gesture. As he mentioned on social media:
“Amazon have removed the guns from their Bond posters, giving the tantalizing impression that Sean Connery and Pierce Brosnan think you’re a wanker.”
As of now, the thumbnails displayed on Prime Video UK feature action shots from the Bond films. However, they still do not showcase Bond with a firearm, leaving fans wondering about the implications of these artistic choices.
Conclusion
This move by Amazon Prime Video has ignited discussions about artistic integrity and the handling of classic characters in contemporary culture. While some view it as a necessary adjustment for modern sensibilities, many fans are left concerned about the future identity of the James Bond franchise.
