Clients Massively Opt Out of Sora 2

In a significant shift in the landscape of digital content creation, OpenAI has introduced Sora 2, a video application that utilizes advanced technology to allow users to create hyperrealistic videos featuring their likeness. This release, which took place on September 30, 2023, has sparked concern among major studios and talent agencies over the potential misuse of intellectual property.

Concerns Over Intellectual Property Rights

Sora 2 enables the generation of content that can resemble popular characters and scenes from franchises such as Bob’s Burgers, SpongeBob SquarePants, and Pokémon. This capability raises serious questions about the rights of creators and the control they have over their intellectual property.

• Launch Date: September 30, 2023
• Key Features: Allows users to scan their faces and create realistic videos.
• Characters Affected: Includes likenesses from properties like Grand Theft Auto and Red Dead Redemption.

WME’s Opt-Out Decision

In response to the potential risks posed by Sora 2, Chris Jacquemin, head of digital strategy at WME, issued a memorandum on October 1, 2023. The memo informed agents that WME is opting out all its clients from using this latest version of the application. This decision highlights a growing apprehension regarding the need for proactive measures to protect artists’ rights.

OpenAI’s Response

Following these developments, OpenAI’s CEO, Sam Altman, addressed the concerns on October 3, 2023. In his statement, he acknowledged the need for greater control for rightsholders over character generation. He proposed a more granular opt-in system for studios, which would theoretically allow them to define how their characters are used within Sora 2.

• Response Date: October 3, 2023
• Proposed Changes: Enhanced controls for rightsholders over character generation.
• Concept Highlighted: The potential for “interactive fan fiction” as a revenue stream.

Looking Ahead: Legal and Creative Landscape

The unfolding situation may lead to further discussions or possibly even legal action from studios and agencies. Recent history has seen similar challenges arise due to AI technologies creating content that infringes on established intellectual properties.

WME has highlighted the importance of protecting artists’ identities and has established partnerships with companies like Loti and Vermillio to aid in safeguarding their clients’ intellectual property. As the conversation around AI-generated content evolves, it remains crucial for stakeholders to navigate these waters carefully.