YouTube TV Secures NBCUniversal Content in Major Google Victory
YouTube TV has achieved a significant milestone by securing a multi-year agreement with Comcast’s NBCUniversal. This deal ensures that beloved programs such as Sunday Night Football and America’s Got Talent will remain accessible to YouTube TV’s subscribers, addressing previous tensions over negotiations.
YouTube TV and NBCUniversal Agreement Details
The new agreement was officially announced on Thursday and follows the expiration of a prior deal on September 30. Both companies had enacted a short-term extension while iron out the specifics of the arrangement. This included negotiations regarding the subscription fees associated with maintaining NBC content availability for YouTube TV’s 10 million subscribers.
Content Portfolio Included in the Deal
The terms of the agreement guarantee that YouTube TV will feature all NBCUniversal networks for an extended period. The channels included are:
- NBC
- Telemundo
- Bravo
- CNBC
- Golf Channel
- MSNBC
- USA
- Syfy
Additionally, the new NBC Sports Network will join the platform later this year. Subscribers will also have the option to access NBC’s streaming service, Peacock, via YouTube Primetime Channels.
Benefits for Viewers and Companies
According to Matt Schnaars, President of Platform Distribution and Partnerships at NBCUniversal, this agreement represents a victory for both the company and its viewer base. The deal not only secures long-term access to NBCUniversal’s channels on YouTube TV but also expands reach across various platforms.
For YouTube, maintaining a strong partnership with NBCUniversal is crucial. The agreement simplifies the process of delivering content in the formats that viewers prefer.
Earlier in August, YouTube TV also secured a similar agreement with Fox, ensuring continued access to Fox channels for its subscribers amidst earlier negotiations.
Market Impact and Future Outlook
This agreement is expected to solidify YouTube TV’s position in the competitive streaming market. Moreover, analysts on Wall Street have expressed a favorable outlook on Google’s stock (GOOGL), suggesting it is a good investment opportunity. Currently, there is a Strong Buy consensus based on a variety of ratings from analysts.
The average price target for GOOGL shares stands at $248.08, indicating a potential upside of nearly 1%.
