CNN Removes Live News from HBO Max to Launch New Streaming Channels
CNN Max will discontinue its live news stream on HBO Max effective November 17. This decision marks a significant shift as CNN prepares to launch its independent streaming channel later this fall, though the exact date remains undisclosed.
Details on the Transition
Despite the removal of live news, HBO Max will continue to host select CNN Originals. Programming such as:
- Anthony Bourdain: Parts Unknown
- Stanley Tucci: Searching for Italy
- The Whole Story with Anderson Cooper
Executive Insights
Alex MacCallum, CNN’s executive vice president of digital products and services, emphasized the immense benefits the network gained from providing a live 24/7 news feed on HBO Max. He stated that the extensive subscriber base allowed CNN to understand viewer preferences better.
Looking ahead, CNN aims to leverage this insight to enhance its audience through the forthcoming streaming service, which will integrate both live channels and extensive on-demand programming.
The Future of CNN’s Streaming Services
This evolution comes after CNN’s prior attempt at streaming with CNN+, which was short-lived. The upcoming subscription platform is designed to consolidate all of CNN’s video content into one accessible location for viewers.
Additionally, it is noteworthy that earlier this year, Warner Bros. Discovery reverted the name of Max back to HBO Max. This change indicates a strategic shift towards a more focused selection of content offerings.
As CNN transitions from HBO Max to its own standalone platform, it aims to redefine its digital presence while continuing to engage its loyal audience.
