Bell Canada Launches Direct-to-Cell Satellite Service in 2026

Bell Canada, a subsidiary of BCE Inc., is set to launch a direct-to-cell satellite service in 2026. This initiative aims to provide video, voice, text, and broadband data services, catering particularly to Canada’s rural and challenging areas.

Partnership with AST SpaceMobile

This service will be made possible through Bell’s collaboration with Texas-based AST SpaceMobile Inc. The partnership began in 2021 with Bell investing through its venture arm. Recently, Bell successfully tested the connection between a standard smartphone and AST’s BlueBird satellite, demonstrating various capabilities such as video calling and emergency alerts.

Service Details and Features

Mark McDonald, Bell’s executive vice-president and chief technology officer, indicated that the company is prioritizing data and voice services in the initial rollout. This decision comes as major cell phone manufacturers increasingly integrate basic satellite service into their devices.

Comparison with Competitors

Bell’s upcoming satellite service will compete with that of Rogers Communications, which initiated a text-only direct-to-satellite service in July 2023 using SpaceX’s Starlink technology. While Rogers plans to eventually expand its offerings to include data and voice, it has not yet specified a timeline for this expansion. Currently, Rogers’ service is available as a free trial, transitioning to a monthly fee of $15 for users.

Technical Aspects

• The directly connected service will work with existing smartphones.
• Bell will utilize its ground stations, ensuring data remains within Canada.
• This network will extend north of the 59th parallel into coastal maritime zones.

AST’s approach differs from Starlink’s in that it utilizes lower spectrum bands to provide a more reliable signal. For Bell to launch its service commercially, it must submit regulatory applications to the federal government and wait for AST to deploy additional low-earth-orbit satellites.

Emerging Competition

Competition in the direct-to-cell market is expected to escalate, especially with Elon Musk’s Starlink signaling plans to offer mobile services globally. As the satellite landscape evolves, both Bell and Rogers could face new challengers in meeting consumer demands for connectivity.

In conclusion, Bell Canada’s direct-to-cell satellite service, expected to launch in 2026, marks a significant step forward in expanding connectivity options for Canadians, particularly in remote areas.