Amazon Prime Video partners with FanDuel to deliver live betting updates during NBA games
Amazon Expands Betting Experience with FanDuel on Prime Video for NBA Fans
Basketball enthusiasts using Prime Video will soon enjoy enhanced viewing capabilities through a strategic partnership between Amazon and FanDuel, a subsidiary of Flutter Entertainment. This collaboration officially positions FanDuel as the exclusive odds provider for NBA and WNBA games streamed on Amazon Prime Video.
Real-Time Bet Tracking Features for NBA Games
Beginning this season, users can seamlessly link their FanDuel betting accounts to their Prime Video profiles, allowing them to track their wagers as games unfold live. Amazon announced this innovative feature, enabling fans to monitor progress on parlays, wins, and losses in real-time, further immersing them in the game-day experience.
While the platform does not facilitate betting directly through Prime Video, it introduces an overlay option called OddsView. This feature will continuously update viewers on:
- Current odds
- Betting lines
- Probabilities
- Moneylines
- Spreads
- Game props
Amazon describes this addition as creating an “immersive” sports viewing experience, which will be available for all NBA games streamed on the platform.
FanDuel’s Commitment to Engaging Basketball Fans
Mike Raffensperger, FanDuel’s president of sports, emphasized that this development marks a “significant milestone in how we connect with basketball fans.” Additionally, former NBA star Blake Griffin, known for his time with the LA Clippers, will take on a dual role as an analyst for NBA broadcasts on Prime Video and as a brand ambassador for FanDuel. Fans can expect to see Griffin in various promotional campaigns across social media and live events.
Amazon’s Vision for Sports Streaming Innovations
Jay Marine, who oversees Prime Video’s U.S. and global sports and advertising divisions, highlighted Amazon’s commitment to enhancing the sports viewing experience. “Since Day 1, we’ve sought to introduce features that elevate, customize, and enrich storytelling for fans during live sports events,” he stated. This venture into live sports betting follows Amazon’s successful integration of technology and interactive features into its other sports offerings, such as “Thursday Night Football.”
Future of Sports Betting and Streaming
The partnership with FanDuel represents just one piece of Amazon’s broader strategy in the sports broadcasting landscape. Amazon recently secured an 11-year media rights deal valued at approximately $77 billion with the NBA, along with other major players like Disney and NBCUniversal.
With the NBA season set to tip-off on October 21, the timing of this launch is crucial. In addition to national broadcasts, Amazon is also developing regional sports networks now branded as FanDuel Sports Networks.
Growing Integration of Betting in Sports Viewing
As the intersection of sports, streaming, and betting continues to evolve, platforms are increasingly adopting betting odds within their broadcasts. Other major networks, like ESPN, have introduced similar features, integrating fantasy statistics and betting updates for viewers. NBCUniversal’s recent multi-year advertising partnership with DraftKings further illustrates this trend, underpinning the shift towards a more interactive sports viewing experience.
This new dynamic in sports broadcasting points toward an exciting future where technology enhances not only how fans engage with games but also how they participate in the betting landscape.
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