Harlem Globetrotters Tour Scores Big with Radio Audiences
Harlem Globetrotters Launch Exciting 100-Year Tour with Unprecedented Ticket Sales
The legendary Harlem Globetrotters have officially launched ticket sales for their much-anticipated 100-Year Tour, captivating basketball fans across the nation. Franchise owner Herschend Family Entertainment has taken an innovative approach to their marketing strategy, utilizing radio to amplify their reach and engagement. This strategy yielded notable success, propelling Herschend Family Entertainment to the top of the Media Monitors Spot Ten list for radio advertising.
Record-Breaking Radio Advertising Campaign
During the week of September 22-28, the Harlem Globetrotters dominated the airwaves, resulting in an impressive total of 77,698 radio spots. This remarkable achievement marked the end of Progressive’s three-week reign as the top advertiser, which had previously accumulated 60,049 spots. The Globetrotters’ success demonstrates the power of strategic radio marketing in driving ticket sales and brand visibility.
Top Advertisers of the Week
The Media Monitors Spot Ten for the week of September 22-28 highlighted the fierce competition among advertisers. Here are the top five advertisers during that week:
- 1. Harlem Globetrotters – 77,698 spots
- 2. Progressive – 60,049 spots
- 3. Janssen Pharmaceuticals’ TREMFYA
- 4. Upside
- 5. Morgan & Morgan
Zelmin’s Surges into the Spotlight
Among the week’s most impressive moves was made by ZEMO Brands-owned Zelmin’s, a company specializing in breath mints. The brand made a significant leap from No. 47 to No. 10, achieving 29,197 spots. This jump underscores the dynamic nature of radio advertising and its effectiveness in capturing consumer attention.
Complete Overview of the Weekly Advertisers
For a comprehensive look at the top ten advertisers in the Media Monitors Spot Ten listing for the specified week, see the table below:
| Rank | Advertiser | Spot Count |
|---|---|---|
| 1 | Harlem Globetrotters | 77,698 |
| 2 | Progressive | 60,049 |
| 3 | TREMFYA | — |
| 4 | Upside | — |
| 5 | Morgan & Morgan | — |
| 6 | Discover | — |
| 7 | Pfizer | — |
| 8 | Global Gaming League | — |
| 9 | Vicks | — |
| 10 | Zelmin’s | 29,197 |
As the Harlem Globetrotters prepare for their tour kickoff in early December, this successful marketing effort showcases their continued relevance and appeal in the basketball world. Fans are eagerly awaiting what this iconic franchise has in store for its centennial celebration.
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